Immersion Graphics, a little-known startup in the late ‘90s, made the design industry take notice when it introduced a radically new decorative process called Final Finish® and applied it to shotguns and bow parts.

Today, companies around the world use this technology to boost sales, target niche markets, and add value to their products. It gives plastic motorcycle parts the appearance of metal and plain steering wheels the look of fine wood or leather. The Final Finish® process is so realistic that comparisons of the decorated product and the real material leave the naked eye guessing.

Who’s Decorating?

At first, a select few in the outdoor industry embraced Final Finish®. Parts for bows, coolers, rifles and even ATVs, were dipped in a camouflage pattern, assembled and sold. When demand increased, those thinking “outside the box” tested the waters — literally. Today, caskets, laptops, automotive interiors, cell phones, hockey masks and home accessories are enhanced by the process. Final Finish® gives companies including Nikon, Ford, Hummer, Cabela's, Timex, Motorola and Beretta/Benelli competitive edge by offering added value and eye appeal.

Where It’s Done

Companies perform Final Finish® in their own facilities or at a licensed specialist. Immersion Graphics provides equipment and technical support, and ships its film when and where it is needed. In addition to Immersion’s extensive list of licensees in North America, international licensees include customers in Japan, Portugal, Italy, Turkey, England, Mexico, Taiwan and Canada. It also provides the Final Finish® product to “One Source” Automotive in Asia, which services Toyota, Nissan, Honda, Mazda, Subaru, Mitsubishi, Daihatsu and Suzuki.